Think of ‘made in China’ spirits, and baijiu, that notoriously pungent and potent white liquor, springs to mind. But as has been the case with China’s craft beer movement and, increasingly, viniculture, the country’s entrepreneurial landscape is proving potentially fertile ground for a new breed of premium spirits, both Western-style and Chinese. An industry still in its infancy, the first challenge that distillers have to overcome is to turn around the negative connotations attached to ‘made in China’ liquors. Fuelled by years of headlines about bootleg factory busts and hospitalized customers, there is a pervading stigma from consumers that […]
