Lee Tseng and Michael Jordan on their deal with ZX Ventures. By Jonathan White.
The news of Boxing Cat Brewery’s outright purchase by AB-Inbev has caused quite a stir in the craft beer community both in China and overseas. A lot has been said about the deal, which sees the brewing giant’s ZX Ventures arm purchasing all operating Boxing Cat venues (including Liquid Laundry) and distribution, a process that took almost two years of discussions. Now that the cat’s out of the bag, so to speak, we wanted to know more. Enter founding partner Lee Tseng and brewmaster Michael Jordan.
Craft beer as a category is rather passionate and this news has raised eyebrows among some of the community – what do you say to them?
Lee Tseng: When I look at the craft beer market in China, I think its safe to say it’s still well in its infancy stage where the majority of the consumer market still either does not know much about craft beer, or they’re just starting to dabble in expanding their palate. So while […]
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