Backcountry Brewing has committed exclusively to cans for its packaged product as a core part of its business plan. Since opening its doors 2½ years ago, the Exchange Brewery in Niagara-on-the-Lake, Ont., distinguished itself with an eye-catching packaging format, a 750-millilitre, black, Italian-style sparkling-wine bottle. Robin Ridesic, the craft operation’s owner and chief executive officer, says her beers are made using pricy ingredients and are designed to accompany a meal, even to improve in the cellar. The heavy, elegantly curved bottle seemed apt. “We want that experience of sharing, an experience similar to what you have with wine, where […]
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